Today, the organization announces a major milestone in its journey: Opération Enfant Soleil becomes Enfant Soleil. To mark this turning point, Enfant Soleil is launching a new awareness campaign in collaboration with LG2: "Du beau à l’horizon" (Beautiful things on the horizon). Set to the musical track "Ellipse" by Alexandra Stréliski, little Martin takes us with him into the reality of children discovering that illness is not made for children, that it’s complicated, painful and sometimes even prevents hugs... but that there is hope.
Through this deeply moving message, Enfant Soleil reaffirms its mission to mobilize the Quebec population so that every child may have access to the best healthcare available. The tagline "Du beau à l'horizon" highlights how supporting hospitals and organizations generates hope not only for sick children and their families but also for the medical teams caring for them.
Watch the launch video
Heartfelt thanks
We would like to express our deepest gratitude to LG2 for their invaluable contribution to the creation of this new brand image, and to salute the exceptional talent of their team.
A huge thank you to Nova Film for their generosity and creativity in bringing this campaign's centerpiece to life. We would also like to acknowledge the precious contribution of Lamajeure, UDA and A2C in the realization of this project, as well as the essential support of the Centre mère-enfant Soleil of the CHU de Québec-Université Laval team and all the artists, actors and actresses who participated.
Special thanks to Alexandra Stréliski, who graciously offered the beautiful composition “Ellipse” as the soundtrack for our launch campaign.
Warm thanks also go to Marco Tessier and Gilbert Fradette, the generous creators of our new sound signature, as well as photographers Éric Lajeunesse and Ladislas Kadyszewski, who captured the essence of our little sunshines’ smiles. Many thanks to Espace M for their sound advice, and to TACT for their invaluable public relations support. Finally, a sincere thank-you to our longstanding and loyal partner, Québecor, whose essential contribution made this campaign a success.